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Samoa’s tourism looking bright

Resorts in Samoa are recording an occupancy rate of 70 per cent and this number is tipped to increase.

It has been just over a month since Samoa opened its borders after being in a lockdown for more than two years and with increasing flights, the resorts are slowly getting back to pre-COVID state.

September is expected to be a busy month with the nation celebrating its independence and the Miss Samoa pageant.

Samoa Tourism Authority (STA) communications officer Tutuila Farao said the industry is anticipating better days ahead.

Tourists arriving on yachts is another positive outcome and a record high of 16 yachts have reportedly visited Samoa in the month of August. Picture: STA

“We’re expecting at least one flight every day from September 1 to September 11  from Air New Zealand, Fiji Airways and QANTAS,” Mr Farao said.

“Some resorts have confirmed having up to 70 per cent of booking for this month.

“Tourists arriving on yachts is another positive outcome and 16 yachts have been recorded visiting Samoa within the month of August, not including other yachts coming through private visits.”

The STA, alongside the independence committee, is preparing for the two main events in Samoa, the Miss Samoa pageant and the country’s 60th independence celebrations.

Miss Samoa contestants at Sunday mass at Lady of the Rosary Catholic Church Siusega. Picture: Miss Samoa Pageant

“We are preparing to host the weeklong festival and promise to deliver fun activities and cultural entertainments suitable for the whole family and tourists,” Mr Farao said.

The Miss Samoa Pageant will be the finale for the celebration. Part of the activities building up to the two main events also involves villages participating in the national beautification competition.

“The competition will be judged based on three different categories – best urban village, best rural village and best district – and the Committee is in the process of conducting its final inspections ahead of the prize giving which will be held during the week celebrating Samoa’s 60th independence anniversary,” STA said in statement.

Samoa International Game Fishing Association presents Junior Fish To The Max Tournament on September 17. Picture: STA

Other festivities and shows lined up for September include the 60th Independence 7s tournament, Samoa V8 independence car show, Samoa international gaming fish, golf club championships and horse racing.

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