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Kiribati targets Chinese tourists

Extending its destination appeal to the lucrative Chinese traveller market, the Tourism Authority of Kiribati (TAK) has signed a memorandum of understanding with the China Tourism Academy.

The signing took place during the official visit of China’s State Councillor and Minister for Foreign Affairs, Wang Yi to Kiribati last week, as part of his 10-day high level tour of the Pacific region.

The Chinese delegation was received by Kiribati Head of State, President Taneti Maamau and the two governments signed a total of 10 documents on development cooperation, including tourism.

China’s State Councillor and Minister for Foreign Affairs, Wang Yi and Kiribati President, Taneti Maamau in Kiribati. Extending its destination appeal to the lucrative Chinese traveller market, the Tourism Authority of Kiribati has signed a memorandum of understanding with the China Tourism Academy. Picture: Government of Kiribati.

“The MoU promotes the development of the Kiribati tourism industry and promotion of the destination in China in the areas of program and market research, destination marketing and promotions, capacity building and training, and participation in international tourism seminars and events,” the TAK outlined in an official statement.

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“The signing of the MoU formalises TAK’s partnership with CTA and it prepares for a safe, smart and sustainable restart to tourism in Kiribati.”

Kiribati reopened to international travellers in January this year after nearly two years of border closure to keep out Covid infections. Last month, its tourism authority was officially adopted by the country’s Ministry of Tourism, Commerce, Industry and Cooperatives and in a further boost, TAK CEO Petero Manufolau appointed Board Chair of the Pacific Tourism Organization.

The TAK was established in 2019, the same year its government cut ties with Taiwan and resumed diplomatic relations with China.

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